If you are getting a javascript error
GA_googleAddAttr is not defined just make sure to put the call(s) to GA_googleAddAttr in a seperate <script> line, after the GS_googleEnableAllServices.
<script type="text/javascript">
GS_googleAddAdSenseService("ca-pub-0000000000");
GS_googleEnableAllServices();
</script>
<script type="text/javascript">
GA_googleAddAttr("ATTRB1", "whatever");
</script>
<script type="text/javascript">
GA_googleAddSlot("ca-pub-0000000000", "slotname_216x311");
</script>